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unlock.berlin is a Berlin-based tour concept offering personalized city experiences tailored to each participant. Rather than following a standard route, each tour is shaped individually, creating a more flexible and discovery-driven way to explore the city.
The project focuses on creating a clear and distinct brand identity that reflects this idea. Through naming, visual language, and tone of voice, the identity presents unlock.berlin as an alternative to typical tour formats — less about fixed routes, and more about individual exploration.
Role: Brand strategy · Brand Identity · Art Direction
