x
unlock.berlin is a Berlin-based tour concept offering personalized city
experiences tailored to each participant. Rather than following
a standard route, each tour is shaped individually, creating a more flexible
and discovery-driven way to explore the city.
experiences tailored to each participant. Rather than following
a standard route, each tour is shaped individually, creating a more flexible
and discovery-driven way to explore the city.
The project focuses on creating a clear and distinct brand identity that
reflects this idea. Through naming, visual language, and tone of voice,
the identity presents unlock.berlin as an alternative to typical tour formats
—less about fixed routes, and more about individual exploration.
reflects this idea. Through naming, visual language, and tone of voice,
the identity presents unlock.berlin as an alternative to typical tour formats
—less about fixed routes, and more about individual exploration.
Role: Brand Identity · Art Direction
