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Superbooth Berlin is Europe’s largest annual trade fair and festival for electronic
music instruments, synthesizers, and modular systems.
music instruments, synthesizers, and modular systems.
Although the fair is large and well-known, the festival itself remains relatively low-key,
with the emphasis on products rather than on extravagant experiences.
The challenge of this project was to represent Ableton as a premium brand while
staying authentic within such a casual setting.
with the emphasis on products rather than on extravagant experiences.
The challenge of this project was to represent Ableton as a premium brand while
staying authentic within such a casual setting.
I worked on this project from concept through to final execution.
Role: Spatial Design & Art Direction
