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Sound Packs for Ableton are curated collections of samples, loops,
and presets that give music producers ready-to-use material
for creating and shaping their tracks.
and presets that give music producers ready-to-use material
for creating and shaping their tracks.
I worked closely with the sound team and copywriters to define
the mood of each pack and establish a visual direction.
The core audio elements served as the basis for developing
abstract imagery.
the mood of each pack and establish a visual direction.
The core audio elements served as the basis for developing
abstract imagery.
The final visuals appear both in the online Pack Store and inside
the Ableton Live software.
the Ableton Live software.
Role: Art Direction · Concept Development · Set Design
Photographer: Zoë Noble
Photographer: Zoë Noble
