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In my role as Brand Designer at Ableton, I led the visual direction
for multiple global sales campaigns each year.
for multiple global sales campaigns each year.
Each brief called for bold, colorful abstract imagery designed to stand
out across social media, partner platforms, and print. The campaigns were
rolled out in close collaboration with marketing, localization, and project
management, requiring the adaptation of a single visual concept across a
wide range of formats and eight languages.
out across social media, partner platforms, and print. The campaigns were
rolled out in close collaboration with marketing, localization, and project
management, requiring the adaptation of a single visual concept across a
wide range of formats and eight languages.
Role: Campaign Visual Design
