Move
Ableton Move is a hardware device from Ableton designed
to offer an accessible entry point into music-making.
to offer an accessible entry point into music-making.
The goal was to design an onboarding experience that felt both on-brand
and meaningful. While Ableton is known for premium hardware,
Move is a more budget-friendly device, so production costs needed to be
considered carefully. As with other Ableton products, sustainability
was an important focus throughout the process.
and meaningful. While Ableton is known for premium hardware,
Move is a more budget-friendly device, so production costs needed to be
considered carefully. As with other Ableton products, sustainability
was an important focus throughout the process.
Together with product owners, industrial designers, and a UX researcher,
we designed a simple onboarding flow and iterated on it through
continuous user testing.
we designed a simple onboarding flow and iterated on it through
continuous user testing.
Role: Brand Design · Graphic Design
Team: Ausrine Augustinaite, Barbara Benzic, Philip Von Lintel ,
Polina Joffe, Wout Trippas.
Team: Ausrine Augustinaite, Barbara Benzic, Philip Von Lintel ,
Polina Joffe, Wout Trippas.
